Learning Track

Deliverability

Land in the inbox, not spam. Work through it top to bottom, or jump to what you need.

Foundational

Start here. The core building blocks.

1SPF, DKIM, DMARC, and BIMI Made SimpleEmail authentication sounds scary and is actually a one-time setup. Get these four records right and inbox providers start trusting your mail.6 min read 2Email Deliverability & Domain Warmup: The Complete GuideHow to warm up a new sending domain, maintain sender reputation, and ensure your emails land in the inbox. Includes SPF, DKIM, DMARC setup.10 min read

Intermediate

Level up once the basics are running.

3Why Your Emails Land in Spam (and How to Fix It)Great emails are worthless in the spam folder. Learn the real reasons DTC emails get filtered and the fixes that get you back to the inbox.9 min read 4How to Monitor Your Deliverability Before It TanksDeliverability problems are quiet until revenue drops. Learn the free tools and simple habits that catch inbox placement issues early, while they are still easy to fix.5 min read

Advanced

Squeeze more out of a program that already works.

5Why a Big List Can Wreck Your DeliverabilityThe deliverability problem nobody talks about: emailing people who stopped caring. Learn how Google scores engagement and how to fix placement by sending to fewer people.7 min read

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