Learning Track

Segmentation

The right message to the right person. Work through it top to bottom, or jump to what you need.

Foundational

Start here. The core building blocks.

1Email Segmentation Strategy for DTC BrandsStop sending the same email to everyone. Learn how to segment your list for higher engagement, better deliverability, and more revenue per send.8 min read

Intermediate

Level up once the basics are running.

2The Klaviyo Segmentation PlaybookThe exact segments ZHS builds behind $10M+ Shopify brands. Engagement tiers, buyer segments, and the dynamic segments that decide who gets each send.12 min read

Advanced

Squeeze more out of a program that already works.

3Engagement Tiers: The Segmentation That Protects DeliverabilityMost brands think they segment. They do not. Learn the engagement-tier system that lets you send more to buyers, less to the quiet, and keeps you out of spam.7 min read

Want this built for your brand?

We build and run complete email and SMS programs for DTC brands. Get a custom plan.

Join 2,000+ ecommerce strategists

Get all my brand breakdowns, Klaviyo guides, and the exact systems behind $50 million in DTC sales, directly in your inbox.

We respect your privacy. Unsubscribe anytime.