Case Study: From $131K to $2.4M a Month in 90 Days
How a premium women's jewelry brand went from $131K to $2.4M a month in 90 days with email and SMS, then made $2M+ months the new floor. Every number verified against platform data.
- Evaluate the retention rebuild behind the first 90 days and sustained growth
- Compare store, Klaviyo, and SMS results without mixing attribution models
No prior lesson required.
A premium women's jewelry brand came to us in fall 2024 doing $131K a month, with email contributing about 17% and no SMS program at all. Ninety days later the store did $2.4M in a single month. Eighteen months later, $2M+ months are the floor, not the peak.
This page is the full record: what we walked into, what we built, what happened, and exactly how we measure it. Every number below comes from the store's own platform data.
Top-line metrics
- $131K to $2.4M in monthly store revenue within 90 days of the rebuild (September 2024 baseline to the Nov 20-Dec 20, 2024 window).
- 236x return on agency fees in those first 90 days.
- $25.4M in trailing-12-month store revenue (July 2025 through June 2026), against a $1.6M annual run rate when we took over. Roughly 16x the business.
- The second holiday season beat the first by 63%: December 2024 did $2.18M; December 2025 did $3.56M. November went from $1.41M to $3.09M year over year.
- Every month of 2026 has cleared $2M in store revenue. The new floor sits above the first holiday peak.
- $7.66M in Klaviyo-attributed revenue since takeover (October 2024 through June 2026), measured on Klaviyo's stricter click-based attribution, not opens.
- SMS from a standing start to $539K in a single month, on the SMS platform's own dashboard, at a reported 40x channel ROI.
Who this brand was
This part matters, because it changes how you should read the numbers.
These were not beginners. The founders were seasoned DTC operators running a portfolio of brands at multiple seven figures a month. Great products, strong margins, real capital for paid media, and years of experience scaling stores.
Their retention was the one thing stuck in 2010: roughly six campaigns a month, a single welcome flow carrying the entire account, email at 17% of revenue on Klaviyo's stricter model, and zero SMS. A year before we took over, email attribution was 6% of a $24K month, about $1,500.
They did not want a vendor to babysit. They wanted the retention engine built properly BEFORE they poured money into ads, so every dollar of traffic they bought would compound instead of leak. The founders kept their focus on paid media and handed us the whole channel: strategy, calendar, sends, flows, and testing.
What we built
- Offers that move the number. We dropped flat discounts and built tiered "buy more, save more" offers, each with its own landing page, then pointed email, SMS, social, and paid at the same offer at the same time.
- A list-growth engine. High-converting popups and site forms that matched a premium brand, so paid traffic turned into subscribers the brand owns.
- Near-daily segmented campaigns. High volume without blasting: engaged segments got relevant offers without fatigue, with single sends bringing in anywhere from a few grand to $16K-20K.
- The full flow suite. Welcome (email + SMS), all four abandonment flows (cart, checkout, browse, site), a post-purchase sequence (upsell, cross-sell, review request, founder note), VIP, sunset, and winback.
- SMS from zero. Launched alongside email and scaled with the same segmentation discipline.
The first 90 days
We took over in early October 2024. The rebuild went live through October and the account ignited in November.
| Period | Store revenue | Klaviyo-attributed (click-based) | Attributed % |
|---|---|---|---|
| September 2024 (baseline) | $131,797 | $22,183 | 16.8% |
| October 2024 | $295,291 | $71,356 | 24.2% |
| November 2024 | $1,407,235 | $330,210 | 23.5% |
| December 2024 | $2,183,922 | $635,531 | 29.1% |
The 30-day window the founders cared about, November 20 to December 20, 2024:
- Store revenue: $2,410,437 (the same 30-day window a year earlier did $12,825).
- Klaviyo-attributed: $650,079 click-based (27.0%); Klaviyo's own dashboard reported $751K (31.2%) on its default model.
- SMS: $539,827 in December on the SMS platform's dashboard, which reported a 40.69x total ROI for the channel. The ramp read $28K, then $140K, then $539K by month.
- The welcome flow alone did $291K in that window. The post-purchase sequence nearly tripled to $31K a month.
What happened next
Most agency case studies stop at the holiday spike. This is the part we are proudest of.
Q1 2025 held between $1.0M and $1.7M a month, multiples above the pre-rebuild baseline, with attributed share peaking at 29.7% in January. The account then compounded through 2025: the second holiday season did $3.09M in November and $3.56M in December, beating the first by 63%.
In 2026 the brand has not had a month under $2M. March 2026 set the all-time high for Klaviyo-attributed revenue at $660K, above even the first BFCM. Klaviyo-attributed revenue for calendar 2025 was $3.83M; the running total since takeover is $7.66M on click-based attribution.
How we measure these numbers
We would rather under-claim than blur sources, so three rules apply to everything above.
- Store revenue comes from the store platform, not a marketing tool. It is the denominator for every attribution percentage.
- Email attribution is Klaviyo's click-based model wherever we state a percentage. Klaviyo's default dashboard runs higher (it credits more conversions); where a dashboard screenshot says $751K, the stricter click-based read of the same window is $650K. We show both and label them.
- SMS ran across two platforms during the ramp for operational reasons, so SMS figures are reported from each platform's own dashboard and are never summed with Klaviyo numbers. No double counting.
The 236x figure is first-90-days incremental attributed revenue against agency fees for the same period.
Monthly record
The full arc, from the month before takeover through the most recent complete month.
| Month | Store revenue | Klaviyo-attributed | Attributed % |
|---|---|---|---|
| Sep 2024 | $131,797 | $22,183 | 16.8% |
| Oct 2024 | $295,291 | $71,356 | 24.2% |
| Nov 2024 | $1,407,235 | $330,210 | 23.5% |
| Dec 2024 | $2,183,922 | $635,531 | 29.1% |
| Jan 2025 | $1,678,793 | $499,009 | 29.7% |
| Feb 2025 | $1,018,291 | $293,563 | 28.8% |
| Mar 2025 | $1,743,116 | $328,536 | 18.8% |
| Apr 2025 | $1,128,466 | $227,120 | 20.1% |
| May 2025 | $857,288 | $158,120 | 18.4% |
| Jun 2025 | $881,665 | $153,995 | 17.5% |
| Jul 2025 | $1,664,333 | $287,765 | 17.3% |
| Aug 2025 | $1,821,914 | $335,495 | 18.4% |
| Sep 2025 | $903,424 | $157,118 | 17.4% |
| Oct 2025 | $516,543 | $150,786 | 29.2% |
| Nov 2025 | $3,092,094 | $602,312 | 19.5% |
| Dec 2025 | $3,561,033 | $638,964 | 17.9% |
| Jan 2026 | $2,374,312 | $455,768 | 19.2% |
| Feb 2026 | $2,085,392 | $404,279 | 19.4% |
| Mar 2026 | $2,545,105 | $660,592 | 26.0% |
| Apr 2026 | $2,104,509 | $437,876 | 20.8% |
| May 2026 | $2,278,967 | $429,752 | 18.9% |
| Jun 2026 | $2,456,136 | $402,127 | 16.4% |
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The system behind these numbers is the same one we build for every brand: list growth, flows, campaigns, segmentation, deliverability, integrations, and reporting, wired together and run weekly.
If your email and SMS are not driving 20-40% of store revenue, that gap is the opportunity.
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