Learning Track
Strategy & Benchmarks
KPIs, forecasting, and what good looks like. Work through it top to bottom, or jump to what you need.
Foundational
Start here. The core building blocks.
1How Much of Your Revenue Should Email Drive?Most DTC brands sit at 10-15% of revenue from email. Healthy programs hit 25-35%. Learn the benchmark, the math on your store, and what the gap is costing you.2The Email & SMS KPIs That Actually MatterOpen rates are a vanity trap. Learn the retention metrics that predict revenue, the benchmarks to hold yourself to, and which numbers to ignore.
Intermediate
Level up once the basics are running.
3How to Audit Your Email & SMS ProgramA framework for auditing your retention marketing. Identify gaps, benchmark performance, and prioritize improvements for maximum ROI.4Email Lessons From Brands Doing It RightWhat Olipop, high-AOV brands, and the best operators actually do in email, broken down into principles you can copy. Real strategy, not theory.
Advanced
Squeeze more out of a program that already works.
5How to Forecast Your Email & SMS RevenueStop guessing what retention can add. Learn a simple model to estimate the revenue a strong email and SMS program can drive for your store.6Attribution and Reporting Without Fooling YourselfEmail attribution is generous by default. Learn how to read your numbers honestly, what to report weekly vs monthly, and which metrics actually guide decisions.
Want this built for your brand?
We build and run complete email and SMS programs for DTC brands. Get a custom plan.
Apply Now