Learning Track

Copywriting

Writing emails people actually read and act on. Work through it top to bottom, or jump to what you need.

Foundational

Start here. The core building blocks.

1How to Write Emails People Actually ReadMost brand emails get skimmed and deleted. Learn the ZHS approach to email copy: one idea per send, a hook that earns the open, and a CTA that gets the click.9 min read

Intermediate

Level up once the basics are running.

2Offers and CTAs That ConvertThe offer is the reason people click. Learn how to structure offers beyond blanket discounts, and how to write CTAs that make the next step obvious.6 min read 3The Plain-Text Email PlaybookPlain-style emails feel personal, take five minutes to build, and often out-convert designed sends. Learn when and how to use them in your mix.5 min read

Want this built for your brand?

We build and run complete email and SMS programs for DTC brands. Get a custom plan.

Join 2,000+ ecommerce strategists

Get all my brand breakdowns, Klaviyo guides, and the exact systems behind $50 million in DTC sales, directly in your inbox.

We respect your privacy. Unsubscribe anytime.