Learning Track
Campaigns
A planned, segmented sending calendar. Work through it top to bottom, or jump to what you need.
Foundational
Start here. The core building blocks.
1How Often Should You Send? The Campaign Cadence PlaybookMost DTC brands send 2-3 campaigns a month and wonder why email is stuck at 15% of revenue. Here is the cadence, calendar, and content mix that fixes it.2Subject Lines That Get Opened (Without Clickbait)Your subject line decides whether the rest of your email gets read. Learn the formulas, length, and preview-text tactics that lift open rates for DTC brands.
Intermediate
Level up once the basics are running.
3How to Drive Sales Without DiscountingDiscounts train your list to wait and crush your margins. Learn the campaign angles ZHS uses to sell at full price: education, story, social proof, and urgency that is real.4How to Use Customer Stories and UGC in Your EmailsYour customers sell better than you do. Learn how ZHS turns reviews, photos, and real stories into email campaigns that convert skeptics into buyers.5How to A/B Test Your Email (the Right Way)Most brands A/B test wrong: too many variables, too small a sample, no real conclusion. Learn the disciplined way ZHS tests so wins actually compound.6How to Run a Product Launch or Drop by EmailThe best DTC brands treat every launch like an event. Here is the email and SMS sequence that builds anticipation and sells through a drop.7Cross-Sell and Upsell Without Being AnnoyingYour existing customers are the easiest revenue you have. Learn how to recommend the right next product with email and SMS, in flows and in campaigns.8Seasonal and Gifting Campaigns That Actually ConvertHolidays and seasons are built-in reasons to email. Learn how to plan gifting, seasonal, and moment-based campaigns that feel timely instead of forced.
Advanced
Squeeze more out of a program that already works.
Want this built for your brand?
We build and run complete email and SMS programs for DTC brands. Get a custom plan.
Apply Now