Learning Track
Email Flows
Automated revenue that runs 24/7. Work through it top to bottom, or jump to what you need.
01The Complete Welcome Flow Guide for DTC BrandsBuild a consent-aware welcome email and SMS journey with a clear starting configuration, exits, measurement plan, and a visual Klaviyo flow map.You will be able to: Build the trigger, timing, branches, and exits for this flow02Checkout Abandonment Flow: The Highest-Intent Recovery SequenceBuild a Checkout Started flow in Klaviyo with the correct trigger, purchase exit, timing, new-vs-returning split, dynamic cart data, email and SMS sequence, and QA.You will be able to: Build the trigger, timing, branches, and exits for this flow03Abandoned Cart Recovery: The Definitive Klaviyo GuideBuild an Added to Cart recovery flow with the right eligibility, timing, purchase-history split, email and SMS sequence, exit rules, and recovery benchmarks.You will be able to: Build the trigger, timing, branches, and exits for this flow04The Browse Abandonment Flow: Recover Silent ShoppersBrowse abandonment emails catch shoppers who viewed products but never added to cart. Learn the triggers, timing, and messaging that turn browsers into buyers.You will be able to: Build the trigger, timing, branches, and exits for this flow05The Site Abandonment Flow: Recover Visitors Before They BounceSite abandonment emails catch visitors who landed on your store but never viewed a product. Learn the Active on Site trigger, the suppression filters, and the 3-email arc that wins back your lowest-intent traffic.You will be able to: Build the trigger, timing, branches, and exits for this flow06The Post-Purchase Flow: Turn One Order Into TwoBuild a post-purchase program that supports the buyer after checkout, separates operational updates from lifecycle messaging, and measures repeat behavior by cohort.You will be able to: Build the trigger, timing, branches, and exits for this flow07The Winback Flow: Re-Engage Customers Before They ChurnBuild a product-aware winback flow with a defensible lapse definition, consent-aware eligibility, purchase exits, and a clear measurement plan.You will be able to: Build the trigger, timing, branches, and exits for this flow08The Sunset Flow: Protect Your Deliverability on PurposeBuild a documented reactivation and suppression policy that protects permission, preserves profile history, and avoids treating privacy-inflated opens as proof of interest.You will be able to: Build the trigger, timing, branches, and exits for this flow09The Replenishment Flow: Win the Reorder Before They Run OutBuild a product-specific reorder program using observed usage and repurchase data, clear exits, and a measured subscription option where it fits.You will be able to: Build the trigger, timing, branches, and exits for this flow10The Back-in-Stock Flow: Turn Sold-Out Into SoldTurn a sold-out product page into a variant-specific restock request and a governed path back to the product when inventory returns.You will be able to: Build the trigger, timing, branches, and exits for this flow11The Review Request Flow: Turn Buyers Into Social ProofBuild a review request flow that asks eligible buyers for honest feedback after a documented product-use window.You will be able to: Build the trigger, timing, branches, and exits for this flow12The VIP & Loyalty Flow: Reward Your Best CustomersBuild a clear, rolling VIP recognition journey around a documented customer definition, meaningful benefits, and an experience worth maintaining.You will be able to: Build the trigger, timing, branches, and exits for this flow13The Flow Audit: Where Your Automations Leak RevenueYour flows are live, but are they actually built out? Learn the audit ZHS runs to find the gaps, missing branches, and dead sends quietly costing you revenue.You will be able to: Build the trigger, timing, branches, and exits for this flow
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