Learning Track
Email Flows
Automated revenue that runs 24/7. Work through it top to bottom, or jump to what you need.
Foundational
Start here. The core building blocks.
1The Complete Welcome Flow Guide for DTC BrandsLearn how to build a high-converting welcome email series that turns new subscribers into customers. Includes timing, templates, and benchmarks.2Abandoned Cart & Checkout Recovery: The Definitive GuideRecover 5-15% of lost sales with strategic cart abandonment emails. Learn the exact timing, content, and segmentation strategy used by top DTC brands.
Intermediate
Level up once the basics are running.
3The Browse Abandonment Flow: Recover Silent ShoppersBrowse abandonment emails catch shoppers who viewed products but never added to cart. Learn the triggers, timing, and messaging that turn browsers into buyers.4The Post-Purchase Flow: Turn One Order Into TwoThe post-purchase flow is where one-time buyers become repeat customers. Learn the sequence from order confirmation to replenishment that lifts retention.5The Replenishment Flow: Win the Reorder Before They Run OutIf you sell anything people finish, coffee, supplements, skincare, you are leaving reorders on the table without a replenishment flow. Here is how to build one.6The Back-in-Stock Flow: Turn Sold-Out Into SoldA sold-out product is a list of buyers waiting to spend. The back-in-stock flow captures that demand and converts it the moment you restock.7The Review Request Flow: Turn Buyers Into Social ProofReviews and UGC are the fuel for every other email you send. The review request flow collects them on autopilot, timed to when customers are happiest.
Advanced
Squeeze more out of a program that already works.
8The Winback Flow: Re-Engage Customers Before They ChurnLapsed customers are cheaper to win back than new ones to acquire. Learn how to build a winback flow that re-engages buyers and protects your deliverability.9The Flow Audit: Where Your Automations Leak RevenueYour flows are live, but are they actually built out? Learn the audit ZHS runs to find the gaps, missing branches, and dead sends quietly costing you revenue.10The Sunset Flow: Protect Your Deliverability on PurposeEmailing people who stopped caring is what drags your whole list to spam. The sunset flow gives dead subscribers one last shot, then stops mailing them.11The VIP & Loyalty Flow: Reward Your Best CustomersA small group of customers drives most of your revenue. The VIP flow finds them, treats them like insiders, and keeps them buying.
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